Wanderlust

Current Situation

There is an endless amount of dating apps in the market today. Most apps are surface level based on physical appearance, and others try to cover every angle of dating making the app intimidating. In the market, there are also not many apps that encourage getting to truly know a person based on one hobby or interest and even fewer that really engage the user once a match is made.

How to Fix It

With Wanderlust, users are able to find compatible matches based on multiple factors including experience level and favorite trails, just to name a few. The goal is to provide a comfortable atmosphere where the user can truly be themselves and hopefully find a partner worth hiking for.

Name Strategy

Definition: noun, the irresistible and overwhelming feeling to join nature, fresh air and high mountains by hiking or climbing.

Brand Identity

Wanderlust is a dating app used to bring outdoor enthusiasts together with the use of various hiking trails, challenging scavenger hunts, and a sense of adventure.

Once the user begins the hike, augmented reality becomes available. The user is also then given a scavenger hunt to complete with their trail partner. The hunt changes from route to route, and is a competition between the two users to see who can check off the most on the list before the trail ends. The catch is, once an item has been checked off it cannot be checked off by the other partner. 

Generating Revenue

While downloading the Wanderlust app is free, a majority of the features have limited abilities. Therefore, to get the full experience that this app has to offer, a premium option is available for purchase. The user will stumble upon this pop up any time said features can no longer be used to their full potential.